Writesonic

96% of ChatGPT's citations now come from third-party sites. Reddit citations jumped 4.4x after the GPT-5.5 update. And your citation lifespan? About 11 days before it fades. In this session, Samanyou Garg (Founder & CEO, Writesonic) shares fresh data from 2 billion AI conversations, and Ross Simmonds (Founder, Foundation, the guy who coined "Create Once, Distribute Forever") breaks down exactly what to do about it. In this session, Sam ran 7 original studies the day before this webinar. Ross walks through the distribution plays, Reddit, YouTube, review sites, creator programs, that are actually moving AI visibility right now. Some of what's covered: — 96% of ChatGPT answers now cite third-party sources, not your site — Only 17% source overlap between AI engines — optimizing for one doesn't cover the rest — Citations fade in 11–15 days. What that means for your content calendar — Reddit's 4.4x citation jump after the May model update — Why YouTube is the most underrated AI visibility channel right now — The "replacement game": 90% of the time, a new brand entering an answer kicks another out — Non-commodity content: what it actually is and why LLMs eat it up — How to reverse-engineer Reddit posts that get cited (with a real example) — Building a creator program that feeds AI citations — Why being top 3 matters more than chasing #1 Moderated by Dozie Anyaegbunam (B2B Creative Director, Foundation). ⏱️ Timestamps 00:00 — Intro: Sam, Ross & Dozie 01:12 — The problem: teams can see AI visibility but can't move it 02:16 — Study 1: GPT-5.5 model change — 96% third-party citations 04:03 — Study 2: Only 17% source overlap across AI engines 05:55 — Study 3: Citation lifespan — 11-15 days before you fade 07:06 — Study 4: Being cited ≠ being mentioned 07:51 — Study 5: The replacement game — one in, one out 08:53 — Study 6: YouTube & Reddit 3.2x more influential than your own site 10:08 — Study 7: 7-9 brands trade the #1 spot 11:47 — Sam's takeaways: what the data means 13:26 — Ross takes over: content distribution in 2026 18:23 — E-E-A-T: the foundation that still matters 22:12 — Non-commodity vs commodity content 25:09 — YouTube: the most underrated AI visibility channel 28:09 — Reddit: reverse-engineering what gets cited 30:15 — Review sites, creator programs & off-site plays 35:06 — Fireside chat with Dozie 39:39 — How to break silos and build a holistic marketing team 44:49 — What's overhyped vs underhyped in AI visibility 49:39 — Taking a competitor's seat in AI answers 54:52 — Do emerging brands have a shot against established ones? ──────────────────────────── 📘 Grab CITED — Writesonic's AI Search Playbook (free): https://bit.ly/3RwlHuY ──────────────────────────── Connect with the speakers: Sam Garg (CEO, Writesonic): https://www.linkedin.com/in/samanyougarg/ Ross Simmonds (Founder, Foundation): https://www.linkedin.com/in/rosssimmonds/ Dozie Anyaegbunam (Foundation): https://www.linkedin.com/in/dozieanyaegbunam/ ──────────────────────────── About Writesonic: Writesonic helps brands track, measure, and improve their visibility across all major AI search engines, ChatGPT, Perplexity, Google AI Overviews, Gemini, and more. Learn more at https://writesonic.com Try Writesonic free: https://app.writesonic.com/signup Book a demo: https://writesonic.com/get-a-demo ──────────────────────────── #AISearch #GEO #AEO #ContentMarketing #B2BMarketing #Reddit #YouTube #SEO #ChatGPT #Perplexity #Distribution