Frase

Frase

Frase is a content operating system that automates the full content lifecycle for SEO and AI search. It researches topics, writes in your brand voice, optimizes for both Google and generative AI engines, publishes to major CMS platforms, and monitors performance across search and AI answers. Key capabilities include AI Visibility tracking across ChatGPT, Perplexity, Claude, Gemini, and Google AI; Content Guard that automatically catches ranking decay and drafts fixes; brand voice customization; multi-site management for agencies; and integration with MCP for advanced automation. Target users are content marketers, SEO teams, and agencies looking to streamline content production and maintain search presence in an AI-driven landscape.

Marketing
Visit website
Added on
Jul 9, 2026
Monthly Visits
148.3K
AI content writingSEO optimizationGEO optimizationAI visibility trackingContent decay monitoringBrand voice trainingAuto-publishingCompetitor analysis
Product information

Everything worth knowing about Frase

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

AI Content Writing
Drafts finished articles in your brand voice, optimized for SEO and GEO.
SEO & GEO Optimization
Scores content for search engine and generative engine optimization with actionable recommendations.
AI Visibility Tracking
Monitors your brand's citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI.
Content Guard
Detects ranking and traffic decay on Google, drafts revisions, and republishes on approval.
Technical capabilities
Brand Voice Training
Learns writing style from existing content to generate on-brand drafts.
Autonomous Agent with Guardrails
Graduated autonomy model where content types earn self-publishing privileges based on approval history.
Must watch videos
Frase AI Review | Best AI Writer in 2025?
4:38
Review4:38
Frase AI Review | Best AI Writer in 2025?
In this video, I review Frase, the SEO-focused sibling of Writer, designed specifically to help content creators optimize their articles for search engines. While Writer is more of a general AI writer, Frase is a powerful content optimizer—on par with tools like Surfer SEO and NeuronWriter. Frase comes with advanced features like SERP analysis, competitor outline comparison, LSI keyword integration, and an incredibly smooth editing experience. I walk you through how I used it to create and optimize an article based directly on top-ranking search results—complete with editable outlines and custom link placement. Although Frase didn’t perform as well in SEO scoring on articles 2 and 3, the readability across all three articles was excellent, and the platform makes it easy to improve your content with a bit of manual tuning. It’s not an auto-blogger, but it’s one of the best SEO editors out there—especially if you’re part of a marketing team or agency. 👉 Highly recommended for serious SEOs and agencies looking for a powerful, collaborative content optimization tool. Check my in-depth AI writers review: https://youtu.be/7M8GqeOELzU Get 3 articles free to test out on my favourite AI SEO writer ever(Use Code STEVE): https://tryjournalist.com/?utm_source=youtube
Unlock the Power of A.I. SEO with Frase.io [Tutorial]
4:53
Tutorial4:53
Unlock the Power of A.I. SEO with Frase.io [Tutorial]
Get Frase.io 5-day trial for $1 here: https://nealschaffer.com/frase Are you tired of spending hours writing blog posts that never seem to rank high on Google? Look no further than Frase.io's AI SEO functionality! In this tutorial, we'll show you how to use Frase.io to optimize your blog posts for search engines and increase your chances of ranking on the first page of Google. With Frase.io, you can easily identify the most relevant keywords for your blog post, analyze your competitors' content, and get real-time suggestions for improving your content's SEO. Plus, Frase.io's AI-powered content briefs provide you with a comprehensive guide for creating high-quality, engaging content that resonates with your target audience. Whether you're a seasoned blogger or just starting out, this tutorial is perfect for anyone looking to take their content creation to the next level. So what are you waiting for? Watch now and start writing blog posts that rank high on Google! Subscribe for More Digital Marketing Advice -+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+ https://www.youtube.com/nealschaffer?sub_confirmation=1 Grab My Free Stuff -+-+-+-+-+-+-+-+-+-+- Maximizing LinkedIn for Business Ebook: ➡︎ https://nealschaffer.com/linkedin-book-free-download/ Digital and Social Media Marketing Tools Buyer’s Guide: ➡︎ https://nealschaffer.com/best-digital-marketing-tools-guide/ The Age of Influence (Free Preview): ➡︎ https://nealschaffer.com/age-of-influence-preview/ The Definitive Guide to Email Marketing: ➡︎ https://nealschaffer.com/email-marketing-guide-ebook/ The Definitive Guide to Guest Blogging: ➡︎ https://nealschaffer.com/guest-blogging-guide-ebook/ Sign Up to My Free Weekly Email Newsletter -+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+ https://nealschaffer.com/events/ Subscribe and Listen to the Your Digital Marketing Podcast: -+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+ YouTube: ➡︎ https://www.youtube.com/playlist?list=PLhdxAC8UR7telkg-KFDpwaJyliMAEzXMi Apple: ➡︎ https://nealschaffer.com/apple Spotify: ➡︎ https://nealschaffer.com/spotify Other Option (Website)s: ➡︎ https://podcast.nealschaffer.com Work With Me -+-+-+-+-+-+-+- Join My Digital First Group Coaching Mastermind Community: ➡︎ https://nealschaffer.com/membership/ Hire Me to Be Your Fractional CMO: ➡︎ https://nealschaffer.com/cmo Book Me to Speak at Your Next Event: ➡︎ https://nealschaffer.com/social-media-keynote-speaker/ Buy My Books on Amazon: ➡︎ https://amzn.to/41XLxIw Other Inquiries: ➡︎ https://nealschaffer.com/contact/ My Digital Marketing Toolbox (Click on Links for Special Offers) -+-+-+-+-+-+-+-+-+-+-+-+-+-+-+--+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+- My social media scheduling tool SocialBee: ➡︎ https://nealschaffer.com/socialbee My second social media scheduling which also has AI functionality Tailwind: ➡︎ https://nealschaffer.com/tailwind My main A.I. content creation tool Jasper: ➡︎ https://nealschaffer.com/jasper My SEO tool of choice SEMrush: ➡︎ https://nealschaffer.com/semrush I don’t publish a blog post before reviewing in the A.I. tool Frase: ➡︎ https://nealschaffer.com/frase My graphics creation tool Adobe Express: ➡︎ https://nealschaffer.com/adobeexpress My YouTube tool of choice TubeBuddy: ➡︎ https://nealschaffer.com/tubebuddy My marketing ROI dashboard Digivizer: ➡︎ https://nealschaffer.com/digivizer My email marketing tool ConvertKit: ➡︎ https://nealschaffer.com/convertkit My killer Twitter A.I. content creation tool TweetHunter: ➡︎ https://nealschaffer.com/tweethunter My Twitter following management tool SocialDog: ➡︎ https://nealschaffer.com/socialdog If you subscribe through my link, hit me up if you need any help! Connect with Me in the Socials -+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+- LinkedIn: ➡︎ https://linkedin.com/in/nealschaffer Twitter: ➡︎ https://twitter.com/nealschaffer Instagram: ➡︎ https://instagram.com/nealschaffer Facebook: ➡︎ https://facebook.com/NealSchafferPage About Neal Schaffer -+-+-+-+-+-+-+-+-+-+-+ Hey! My name is Neal Schaffer, a Fractional CMO who loves working with small businesses, entrepreneurs, startups, and content creators from around the world in educating and ultimately helping them grow their business through digital / content / influencer / social media marketing. I have written 4 books which you can find at Amazon (https://amzn.to/41XLxIw), run a blog that receives millions of views every year (https://nealschaffer.com), and also host a podcast called Your Digital Marketing Coach (https://podcast.nealschaffer.com). Feel free to sign up to my email list for the latest updates (https://nealschaffer.com/events/) and reach out to me if I can be of any help! (https://nealschaffer.com/contact/). P.S. This video is not sponsored, but I may receive a small commission if you purchase any products through the links in the description. I only recommend products that I use and love, and I appreciate your support.
Get Started with Frase: One AI Agent for the Whole SEO + GEO Loop
2:03
Tutorial2:03
Get Started with Frase: One AI Agent for the Whole SEO + GEO Loop
Search has changed: you can rank #1 on Google and still watch AI hand the answer to someone else. Frase is the agentic SEO + GEO platform that runs the whole loop — so your content keeps ranking and getting cited. In this getting-started walkthrough, see how Frase learns your brand once, then carries that context through all five stages of the content loop — so each page you publish sharpens the next instead of starting from scratch. The five stages you'll see: 1. Listen — Frase Answers captures the real questions visitors ask on your own site, so your roadmap starts from first-party demand instead of guesswork 2. Create — Frase researches the SERP and your competitors, drafts the article, and scores it for both Google (SEO) and AI engines (GEO) as you write 3. Publish — send it live in one click to WordPress, Webflow, Sanity, Wix, or Frase CMS — no copy-pasting or reformatting 4. Monitor — AI Visibility tracks how you rank on Google and where ChatGPT, Perplexity, Gemini, and Google AI cite you 5. Fix — when a page slips, Content Guard drafts the revision and waits for your approval, then republishes — and that sharper page feeds the next round The loop compounds instead of resetting. Frase does the work — the call is always yours. #AISEO #GEO #Frase #SEO #GenerativeEngineOptimization 🔗 Helpful Links Get started with Frase: https://next.frase.io/sign-up Frase Documentation & Crash Course: https://docs.frase.io/ 🧠 About Frase Frase is the first Content Intelligence Platform built for modern search. It combines site audits, Google Search Console data, content opportunity discovery, AI prompt tracking, and optimized content execution—so you can improve rankings, increase AI visibility, and drive measurable growth from one platform.

Who uses it

Real use cases, no hype
Content Gap Analysis
Identify topics your audience is asking about that you haven't covered.
AI Visibility Monitoring
Track where and how often AI tools cite your brand versus competitors.
Automated Content Refresh
Let the agent automatically update outdated or slipping pages.
Agency Client Reporting
Manage multiple client sites and generate white-label reports.
Brand-Aligned Content Creation
Generate drafts that match your established tone and style.
What's great
  • Unified content-to-ranking full-stack workflow
  • Proactive AI visibility and rank decay monitoring
  • Seamless CMS publishing integrations
  • Hands-free agent for low-risk content updates
Technical strengths
  • Built-in SERP and competitor analysis for all drafts
  • Comprehensive AI answer tracking across major LLMs
Where it falls short
  • Higher starting price point than basic SEO tools
  • AI agent autonomy may require careful trust calibration
  • Enterprise-grade features require custom sales contact
Technical limitations
  • Starter plan limits are strict for active teams
  • Relies on own scoring algorithms for SEO/GEO
For technical folks

The deep-dive specs

AI Models
GPT-4 Turbo, fine-tuned for content marketing
Brand Voice
Proprietary few-shot learning from existing content
Content Scoring
SEO score, GEO score, AI Visibility share-of-voice
Monitoring
Daily AI citation scan, real-time Google ranking tracker
Integration
WordPress, Webflow, Sanity, Wix, MCP protocol
Agent Autonomy
Graduated, per-content-type approval model

FAQ

Includes technical Q&A
Frase publishes directly to WordPress, Webflow, Sanity, and Wix. It can also host content on its own FraseCMS.

Traffic Insights

Monthly Visits

148.3K

July 2026

Growth Rate

+0.02%

vs last month

Dominance

0.54%

in Marketing

Top Country

United States

53.64% of traffic

Top Countries

United States
53.64%
India
8.9%
Bangladesh
6.81%
United Kingdom
5.8%
Philippines
3.13%

Growth Trend

Steady

Consistent user growth over last 6 months.

Honest pricing

No sneaky tiers, no “contact sales”

Here's who each plan is actually for — and where the hidden charges might hit.

Starter
$49/mo

Individual

  • 1 seat
  • 1 site
  • 10 articles/month
  • 50 audit pages/month
  • Publish to WordPress
  • Webflow
  • Sanity
Professional
Most picked
$129/mo

Teams

  • Everything in Starter
  • 3 seats
  • 5 sites
  • 40 articles/month
  • 250 audit pages/month
  • Content calendar
  • internal linking
Scale
$299/mo

Agencies

  • Everything in Professional
  • 5 seats
  • up to 10 domains
  • 100 articles/month
  • 1000 audit pages/month
  • Content Guard (50 pages)
Enterprise
Custom

Enterprise

  • Custom seats & domains
  • White-label reports & branded client portal
  • SSO/SAML & dedicated account manager
  • SLA & custom limits
  • Custom API access & 2-year history
Reviews

What the internet actually thinks

Data refreshed weekly. No paid placements.

Trustpilot
Not reviewed yet
G2
G2
Not reviewed yet
C
Capterra
Not reviewed yet
Product Hunt
Not reviewed yet
COMMUNITY COMMENTS

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Detail tags
Found via these searches
#SEO#ContentMarketing#AIWriting#GEO#AIVisibility#ContentOptimization#ContentGuard