Lavender AI

Lavender AI

Lavender AI is a real-time email coaching platform built specifically for sales outreach. It operates as a Chrome extension within Gmail and Outlook, scoring every email from 0-100 based on factors like subject line effectiveness, length, personalization, and tone. The core intelligence is powered by proprietary large language models fine-tuned on billions of real sales emails and their actual reply outcomes. It offers specific, actionable suggestions and AI-powered rewrites to improve email quality before sending. Key capabilities include a prospect intelligence sidebar pulling LinkedIn data for personalization, a mobile preview to check formatting, team analytics dashboards for managers, and Ora, a standalone AI sales agent for autonomous outbound. The tool is designed as a coaching layer that makes reps better writers over time, with data showing significant improvements in reply rates. The primary target users are sales development reps, account executives, and sales managers in B

Marketing
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Added on
Jul 9, 2026
Monthly Visits
34.5K
Email coachingReal-time scoringAI rewritesProspect dataChrome extensionMobile previewTeam analyticsSOC2 certified
Product information

Everything worth knowing about Lavender AI

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

Real-Time Email Scoring
Scores every email from 0-100 based on subject line, length, reading level, personalization, CTA, and emotional tone. Provides actionable feedback to improve reply rates.
AI Rewrite Suggestions
Generates multiple alternative versions of weak sections trained on reply-rate data, not just language quality.
Prospect Intelligence Sidebar
Pulls LinkedIn profile data, company info, recent news, and job changes directly into Gmail/Outlook for personalization without tab-switching.
Mobile Optimization Preview
Shows how an email will render on phone screens to catch cut-off subject lines and broken formatting.
Technical capabilities
Proprietary Reply-Rate Training Data
Scoring model trained on billions of real cold emails and their actual reply outcomes, not generic language metrics.
Fine-Tuned Large Language Models
Self-hosted fine-tuned LLMs and OpenAI systems power the AI writer and suggestions, with custom data layers from billions of emails.
Must watch videos
'Lavender': How Israel's AI system is killing Palestinians in Gaza
3:07
Tutorial3:07
'Lavender': How Israel's AI system is killing Palestinians in Gaza
Israel is using AI systems "Lavender" and "Where's Daddy?" to kill Palestinians in Gaza, an investigative report by +972 Magazine has revealed. Subscribe: http://trt.world/subscribe Livestream: http://trt.world/ytlive Facebook: http://trt.world/facebook Twitter: http://trt.world/twitter Instagram: http://trt.world/instagram Visit our website: http://trt.world
Lavender: Israel’s AI system killing Palestinians
2:30
Tutorial2:30
Lavender: Israel’s AI system killing Palestinians
The Israeli military uses an artificial intelligence system known as ‘Lavender’ to select bombing targets in besieged Gaza. The system favours speed over accuracy and has resulted in the killing of thousands of civilians in Israeli air strikes. Research by Israeli publications ‘+972 Magazine’ and ‘Local Call’ shed light on the devastating impact of AI systems. Subscribe: http://trt.world/subscribe Livestream: http://trt.world/ytlive Facebook: http://trt.world/facebook Twitter: http://trt.world/twitter Instagram: http://trt.world/instagram Visit our website: http://trt.world
How AI tells Israel who to bomb
9:13
Tutorial9:13
How AI tells Israel who to bomb
AI is supposed to help militaries make precise strikes. Is that the case in Gaza? Subscribe to our channel and turn on notifications (🔔) so you don't miss any videos: http://goo.gl/0bsAjO Israel's war with Hamas, in response to the attacks of October 7, 2023, has led to more fatalities than in any previous Israeli war, with at least 34,000 Palestinians killed as of May 7, 2024. In Israel’s 2014 war in Gaza, just over 1,400 were killed. One factor in that difference is the use of artificial intelligence. Israel’s incorporation of AI in warfare has been public for years through both defensive and offensive weapons. But in this war, AI is being deployed differently: It’s generating bombing targets. The promise of AI in a military context is to enhance strike precision and accuracy, but over the past few months Israeli outlets +972 magazine and Local Call have revealed that the multiple AI systems that help the IDF select targets in Gaza have contributed to the highest number of Palestinian civilian deaths and injuries ever. In our video, we interview multiple experts to understand how two specific systems, Gospel and Lavender, operate, and we explore the broader implications of current and future AI use in warfare. Further reading: Some say AI will make war more humane. Israel’s war in Gaza shows the opposite. by Sigal Samuel on Vox.com: https://www.vox.com/future-perfect/24151437/ai-israel-gaza-war-hamas-artificial-intelligence ‘A mass assassination factory’: Inside Israel’s calculated bombing of Gaza, by Yuval Abraham https://www.972mag.com/mass-assassination-factory-israel-calculated-bombing-gaza/ ‘Lavender’: The AI machine directing Israel’s bombing spree in Gaza, by Yuval Abraham https://www.972mag.com/lavender-ai-israeli-army-gaza/ ‘The machine did it coldly’: Israel used AI to identify 37,000 Hamas targets, by Bethan McKernan and Harry Davies https://www.theguardian.com/world/2024/apr/03/israel-gaza-ai-database-hamas-airstrikes Israel under pressure to justify its use of AI in Gaza, by Joseph Gedeon and Maggie Miller https://www.politico.com/news/2024/03/03/israel-ai-warfare-gaza-00144491 Israel is using an AI system to find targets in Gaza. Experts say it’s just the start, by Geoff Brumfiel https://www.npr.org/2023/12/14/1218643254/israel-is-using-an-ai-system-to-find-targets-in-gaza-experts-say-its-just-the-st Israel’s AI Revolution: From Innovation to Occupation, by Anwar Mhajne https://carnegieendowment.org/sada/90892 Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com. Watch our full video catalog: http://goo.gl/IZONyE Follow Vox on Facebook: http://goo.gl/U2g06o Or Twitter: http://goo.gl/XFrZ5H

Who uses it

Real use cases, no hype
Cold Email Coaching
Score and refine every email before sending to maximize reply rates.
AI Draft Writing
Generate personalized cold emails from scratch using prospect context.
Prospect Research
Pull LinkedIn profiles, company news, and job changes into a sidebar.
Team Training
Managers track email quality scores and coach reps in real time.
Mobile Preview
Check email rendering on mobile devices to avoid formatting issues.
Communication Style Matching
Adapt tone and language to match the prospect's writing style.
Subject Line Optimization
Test and improve subject lines for higher open rates.
What's great
  • Real-time email scoring from 0-100 improves reply rates.
  • AI rewrite suggestions are instantly actionable.
  • Prospect intelligence sidebar saves research time.
  • Team dashboard enables manager coaching and oversight.
  • Free tier available for evaluation.
Technical strengths
  • Proprietary scoring model trained on billions of reply outcomes.
  • Uses self-hosted fine-tuned LLMs plus OpenAI models.
Where it falls short
  • Only coaches email, doesn't send or manage sequences.
  • Chrome extension often glitchy and unreliable.
  • Suggestions plateau for experienced copywriters.
  • No support for LinkedIn, phone, or SMS outreach.
  • Free plan limited to 5 emails/month.
Technical limitations
  • Scoring model can't be customized per industry or team.
  • Requires additional tools for complete sales stack.
For technical folks

The deep-dive specs

AI Model
Fine-tuned LLMs + OpenAI GPT
Training Data
Billions of sales emails
Security Compliance
SOC2 certified, GDPR compliant
Integration
Gmail & Outlook Chrome extension

FAQ

Includes technical Q&A
It analyzes subject line strength, email length, reading level, personalization, CTA quality, and emotional tone to give a score from 0 to 100.

Traffic Insights

Monthly Visits

34.5K

July 2026

Growth Rate

+0.03%

vs last month

Dominance

0.6%

in Marketing

Top Country

Top Countries

Growth Trend

Steady

Consistent user growth over last 6 months.

Honest pricing

No sneaky tiers, no “contact sales”

Here's who each plan is actually for — and where the hidden charges might hit.

Free
Free

Individuals

  • 5 emails per month
  • Basic email scoring
  • Limited coaching suggestions
  • Gmail and Outlook integrations
Starter
$29/mo

Individuals

  • Unlimited email scoring
  • AI coaching suggestions in real-time
  • Subject line optimization
  • Email length and reading level analysis
  • Basic analytics on email performance
  • Chrome extension for Gmail/Outlook
Pro
Most picked
$49/mo

Individuals

  • Everything in Starter
  • Communication style matching
  • Deeper prospect insights and research
  • Advanced analytics
  • Priority support
Teams
$69/mo

Teams

  • Everything in Pro
  • Team-wide analytics and dashboards
  • Shared templates library
  • Manager visibility into rep email quality
  • Onboarding workflows for new hires
  • Collaboration features
Enterprise
$89/mo

Enterprise

  • Everything in Teams
  • Custom AI training on company's best emails
  • Unlimited access across organization
  • Advanced security and compliance
  • Dedicated success manager
  • API access
Reviews

What the internet actually thinks

Data refreshed weekly. No paid placements.

Trustpilot
Not reviewed yet
G2
G2
Not reviewed yet
C
Capterra
Not reviewed yet
Product Hunt
Not reviewed yet
COMMUNITY COMMENTS

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Detail tags
Found via these searches
#Sales#AIWriting#EmailMarketing#NoCode#Productivity#B2B