Luma

Luma

Luma is an AI-driven creative suite featuring 'Creative Agents' that manage end-to-end workflows. It orchestrates multiple state-of-the-art multimodal models (like Ray3.2, Uni-1, Kling, Veo, ElevenLabs) for image and video generation, editing, and refinement. The core platform provides shared context across projects, team collaboration tools, and automated production pipelines for tasks like storyboarding, ad creation, and asset localization. It's designed to eliminate manual handoffs and scale creative output. Target users are professional creative teams and individuals who need to produce high-quality visual content at volume. The system handles the coordination of different AI models, allowing users to focus on direction and strategy rather than technical execution. Key capabilities include multi-format content generation, contextual continuity, parallel task execution, and pro-level exports like EXR files.

Video Generation
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Added on
Jul 9, 2026
Monthly Visits
2.8M
Creative AgentsMulti-ModelVideo GenImage GenAudio GenTeam WorkspacesEXR Export
Product information

Everything worth knowing about Luma

The complete picture — from everyday features to the technical detail builders and IT folks dig for.

Core features

What it actually does

Creative Agents
AI agents embedded in workflows to plan, generate, iterate, and refine creative assets with full contextual awareness across a project's lifecycle.
Luma Skills
Allows users to turn complex multi-step workflows into reusable, single-click skills that can be shared and executed by agents.
Multi-Model Orchestration
Unified platform that intelligently routes tasks across specialized models (e.g., Ray3.2, Uni-1, Veo, Kling) for image, video, and audio generation without requiring manual model selection.
Shared Context & Collaboration
Maintains persistent context across different assets, formats, and team members, enabling parallel work and consistent brand execution.
Export for Production
Deliver high-quality, pro-grade assets including EXR files for professional video editing and compositing workflows.
Technical capabilities
Credit-Based Resource System
All generations consume credits. System includes 'Fast' (high-priority) and 'Relaxed' (unlimited, lower-priority) modes, with costs varying by model, resolution, and features (e.g., HDR, EXR).
Contextual Memory & Refinement
Agents maintain a memory of project goals and previous edits, allowing for iterative refinement (modify, reframe, upscale) within the same context window.

Who uses it

Real use cases, no hype
Social Media Video Ads
Quickly produce short-form video ads with platform-specific hooks and captions.
Product Visuals & Mockups
Generate photorealistic product shots, lifestyle imagery, and 3D packaging mockups.
Brand Identity Exploration
Create cohesive, multi-asset marketing campaigns with infinite visual variations.
Presentation Slide Decks
Transform ideas into clean, structured slide decks using flexible templates.
Video Localization
Translate and localize videos with natural voiceovers and synced visuals.
Storyboarding & Concept Art
Develop characters, story arcs, and visual boards for film or animation.
What's great
  • Unified platform for top-tier AI models
  • Excellent shared context across generations
  • Powerful multi-agent parallel execution
Technical strengths
  • Robust collaboration and team workspaces
  • Direct EXR export for professional pipelines
Where it falls short
  • Complex credit system with high costs
  • Steep learning curve for full workflow
  • Limited output duration per generation
Technical limitations
  • Agent orchestration can be opaque
  • Vendor lock-in for shared context features
For technical folks

The deep-dive specs

Core Architecture
Orchestrator layer managing specialized generative models (diffusion, transformer-based) via a unified API and contextual memory system.
Primary Video Model
Ray3.2 / Ray3.14 (Luma's proprietary model) for text-to-video, image-to-video, and video-to-video generation.
Primary Image Model
Uni-1 (Luma's proprietary model) and GPT Image 2 for creation and modification.
Pricing Model
Credit-based consumption. Costs vary by model (Ray3, Kling, Veo), resolution, duration, and features like HDR.
Output Formats
Standard video formats (MP4), EXR sequences for professional VFX, various image formats (PNG, JPG).
Context System
Project-level persistent memory allowing agents to reference past assets, style choices, and edits for consistency.

FAQ

Includes technical Q&A
Luma Agents are AI assistants that plan, generate, iterate, and refine creative work end-to-end within a shared context.

Traffic Insights

Monthly Visits

2.8M

July 2026

Growth Rate

+0.05%

vs last month

Dominance

0.48%

in Video Generation

Top Country

United States

16.08% of traffic

Top Countries

United States
16.08%
India
13.38%
United Kingdom
4.67%
Brazil
4.59%
Pakistan
3.85%

Growth Trend

Steady

Consistent user growth over last 6 months.

Honest pricing

No sneaky tiers, no “contact sales”

Here's who each plan is actually for — and where the hidden charges might hit.

Plus
$30/mo

Individuals

  • 10000 credits
  • Access to Luma and third-party image/video models
  • Edit access for guest collaborators
  • Commercial use license
Pro
Most picked
$90/mo

Individuals

  • 40000 credits
  • 4x usage with Luma Agents (vs Plus)
  • Everything in Plus plan
  • Higher priority processing
Ultra
$300/mo

Individuals

  • 150000 credits
  • 15x usage with Luma Agents (vs Plus)
  • Everything in Pro plan
  • Maximum priority processing
Team
Contact us/mo

Teams

  • Manage and add team members
  • Projects
  • team organization
  • and team-wide sharing
  • Usage analytics
  • Shared team credits
  • SSO (Single Sign-On)
Enterprise
Contact us/mo

Enterprise

  • Everything in Team plan
  • Enterprise commitments
  • Dedicated education and training
  • Custom fine-tuning
Reviews

What the internet actually thinks

Data refreshed weekly. No paid placements.

Trustpilot
Not reviewed yet
G2
G2
Not reviewed yet
C
Capterra
Not reviewed yet
Product Hunt
Not reviewed yet
COMMUNITY COMMENTS

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Detail tags
Found via these searches
#AIVideo#CreativeAutomation#MultimodalAI#TeamCollaboration#NoCode#GenerativeAI#ContentCreation