Apollo.io

Build a verified sales pipeline inside Claude AI in 60 seconds using Apollo, one of the most powerful Claude connectors for B2B lead generation. In this episode of the GTM Engineering Playbook, Andy demonstrates how to leverage Claude connectors to create a targeted prospect list without ever leaving the platform, streamlining your entire lead generation and client outreach process. No exports, CSV juggling, or filter-clicking marathon. Just one prompt. This is what AI productivity actually looks like for modern sales teams: AI tools doing the prospecting and lead generation grunt work, so sellers can spend their time on client outreach and revenue. 🟡 Here's the play: → Describe your ICP in plain English ("CISOs and heads of security at FinTech and banking companies, 200–1,000 employees, US, actively hiring security roles") → Apollo returns 292 matched accounts right inside the Claude chat → Enrich the top contacts with verified emails, names, and locations → Move to outreach without ever opening Apollo If you're already living in Claude (or ChatGPT, or HubSpot) and you're tired of the tab-switching tax every other prospecting workflow charges, this is the play. 🔗 Try it yourself: http://bit.ly/4f50Bh7 📺 About the series The GTM Engineering Playbook is Apollo's video series for the operators building the next generation of go-to-market systems. New simple and fast plays you can implement immediately, every week. ⏱️ Chapters 0:00 The "who do I target?" problem 0:16 The Apollo + Claude setup 0:22 Writing the natural-language ICP prompt 0:35 Reviewing 292 matched accounts 0:50 Enriching verified contacts inside Claude 1:00 How to run this play yourself #ApolloMCP #ClaudeMCP #ClaudeAI #ClaudeConnectors #ApolloAnywhere #GTMEngineering #B2BProspecting #LeadGeneration #SalesAI #AIProspecting #aiproductivity